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Isn't
it funny how things stay the same.
Especially in these times of short attention spans, Technopop
and endless repetition. It seems we're bored as hell with
the preprogrammed options for leisure. There's a psych term
for this state - neophile - literally lover of the new aka
getting bored easily. This isn't bad - this forces people
to be explorers, to try out new things all the time, to innovate.
What works, they pass on. Innovation is the on-ramp of evolution,
and inspiration is the force that drives it. So how is it
that even these neophiles, with their booty kicking top secret,
super mondo Underground are seeing it get ritualized, commercial
and boring? They forgot to change often enough! In the Netherlands,
in the beautiful town of Den Haag to be exact, some neophile
named I-f was fed up with the same old techno 'movement'.
This in mind he added some fairly unorthodox dimensions to
this gathering, forever changing its course. With primitive
electronic equipment I-f transferred sounds from the 80s to
the here and now. And by chance, he landed a hit. "Space Invaders
are Smoking Grass" is I-f´s entry to Electro-anthem status.
Like Funk never happened. This is family fodder for dance
crazes, for lovers of 'alternative' music, for the whole scattered
techno community, as well as for the homelistener who likes
to smoke a cigar when hearing 'strange' sounds on the sofa.
I-f´s versatile approach to music can't be measured with just
this one track. His first full length album on Disko B records
proves the point. Fucking Consumer is pretty strong stuff.
Electro-nix pure and clear. No nice recycled retro package.
It's out of it, sails in its own universe, because it doesn't
rely on others. The overall mood is well-tempered, it seems
to be playing along some sound history. Next thing you know,
Fucking Consumer is exploding into bursts of noise - what
a pleasure. Track by track I-f demands the attention of the
listener anew. The final countdown occurs in a little gothic
interlude with G.D. from L.A.'s Christian Death delivering
the vocals.
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